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Get the codes for quantum-leap-igniting copy with less friction
positioning
At times it felt like a therapy session, but that’s a good thing right?
We knew we did great work and a lot of it, but we needed to boil that down to something that said who we are as much as what we do. It needed to be simple and clear, but also bold and exciting.
Felicity was very clear about how she worked and asked brilliant questions to get the answers she was looking for — and ultimately the help we needed.
Now we have a brand language strategy, we have a clear set of guidelines that everyone can refer to and something that gives us inspiration when we’re putting together any set of words no matter the audience.
We went in looking for help with our tone of voice and came out with a lot more!
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messaging
Working with Felicity was an absolute joy.
She gave us an opportunity to talk through our way of thinking and our complex messaging, and listened to the issues we had.
When Felicity came back to us with her finished work, it was exactly what we had been looking for and already its implementation is making a big difference to the way we work.
We would thoroughly recommend any organisation who is looking to develop a brand language strategy to reach out and work with Felicity.
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Tone of voice
I immediately felt calm, seen and heard with Felicity.
I have found it difficult in the past to articulate exactly what I do. Felicity provided a safe space for curiosity and to gain clarity on my brand voice.
She drew out my passion, my joy for my work and I felt empowered by my own voice. I now feel I can speak about my brand confidently and take the next steps towards achieving my goal of supporting multi-faceted creatives.
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SOS copy calls
I have a sense of hope and relief that I can actually do this!
I was at a crossroads in my business when I decided to book a consultation with Felicity. I’d finished a long-standing contract and was having to actively pitch for new business for the first time.
Although I’d been freelancing for four years, my business had changed so much in that time, and I lacked clarity on who I was targeting, the services I offered, and the problems I was solving. I was starting to doubt whether I wanted to freelance anymore.
The most valuable part of the session was how Felicity made sense of my ideas and turned them into one coherent message. From “my story” right through to the services I offer and the problems I solve for my clients.
I was caught up (and getting confused) with the details, but Felicity helped me to simplify everything and see the bigger picture of what I was trying to achieve.
I feel focused, confident, energised with so much clarity around how to level up my offering, attract my dream clients, and charge more for my services.
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10 rounds of edits and your copy hasn’t hit light speed?