How it works

Here's how we'll uncover your brand's unique advantage, clarify the big things you have to say and define how you use language to communicate your brand's brilliance.
1.
We get to know each other
I look at who you are as a business, where you want to be and the word-related obstacles standing in your way.

This could be through group workshops, stakeholder interviews, customer surveys, copy audits or whatever else is needed to get to the heart of the matter.
2.
I define your brand's voice and messaging
I distil everything I've learnt about your business into a brand voice blueprint which is equal parts brand strategy, tone of voice and messaging guide, including:

Message building blocks
The big things you want people to remember about who you are and what you do.

Brand personality
The combination of characteristics that forms your brand's unique voice.

Target audience
Who you're talking to, how you can help them and why they should care.

Competitors
Who you're up against, what they do and what makes you different.

Brand narrative
All the elements considered above, built into a memorable story.

Key copy
To keep things consistent, spark inspiration and beat writer's block.
3.
I also put important things into words
As well as everything already mentioned, I can help with other word-related problems. Like working out how to clearly describe your brand's values, finding a way to succinctly communicate your services or pinning down a punchy value proposition.
4.
We bring your brand's voice to life
Now the fun really starts — it's time to get your brand's new voice and words out into the wild.

There are a few options here, like done-for-you copy from my team of associate writers. Workshops to help your team write with confidence and consistency. Or check-in calls (monthly or as often as your like) to keep your copy on the right track
2022
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Want to see my work?

Fill out this form and I'll send you a sample brand voice blueprint.
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Meet the Team

Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder
Chloé FRAGRANCE
Co-Founder

We share values that drives us on a daily basis

Make your best
Aliqua id fugiat nostrud irure ex duis ea quis id quis ad et. Sunt qui esse pariatur duis deserunt mollit dolore cillum minim tempor enim. Elit aute irure tempor
Make your best
Aliqua id fugiat nostrud irure ex duis ea quis id quis ad et. Sunt qui esse pariatur duis deserunt mollit dolore cillum minim tempor enim. Elit aute irure tempor
Make your best
Aliqua id fugiat nostrud irure ex duis ea quis id quis ad et. Sunt qui esse pariatur duis deserunt mollit dolore cillum minim tempor enim. Elit aute irure tempor
Make your best
Aliqua id fugiat nostrud irure ex duis ea quis id quis ad et. Sunt qui esse pariatur duis deserunt mollit dolore cillum minim tempor enim. Elit aute irure tempor
An asterisk used as a little decorative icon in white.
10 rounds of edits and your copy still isn't right?
Sounds like you need my help...
*Available for projects starting February 2023 and beyond.