I look at who you are as a business, where you want to be and the word-related obstacles standing in your way.

This could be through group workshops, stakeholder interviews, customer surveys, copy audits or whatever else is needed to get to the heart of the matter.

I distil everything I've learnt about your business into a brand voice blueprint which is equal parts brand strategy, tone of voice and messaging guide, including:
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Message building blocks
The big things you want people to remember about who you are and what you do.
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Brand personality
The combination of characteristics that forms your brand's unique voice.
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Target audience
Who you're talking to, how you can help them and why they should care.
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Competitors
Who you're up against, what they do and what makes you different.
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Brand narrative
All the elements considered above, built into a memorable story.
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Key copy
To keep things consistent, spark inspiration and beat writer's block.

As well as everything already mentioned, I can help with other word-related problems. Like working out how to clearly describe your brand's values, finding a way to succinctly communicate your services or pinning down a punchy value proposition.

Now the fun really starts — it's time to get your brand's new voice and words out into the wild.
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There are a few options here, like done-for-you copy from my team of associate writers. Workshops to help your team write with confidence and consistency. Or check-in calls (monthly or as often as your like) to keep your copy on the right track